Can Cleantech companies achieve escape velocities?

Many investors in the Cleantech space have been soured by lackluster industry returns in the past few years. Startup companies in solar, wind, batteries and electric cars, even when successful, are not known to generate 10x returns that sustain the VC industry. To compound the problem, too many companies and investment themes appear to have low survival rates – witness the micro-bubbles in fuel cells, corn ethanol, and algae.

I do believe in the promise of the Cleantech industry, but clearly the current practices are not working very well. To understand why, let us define a logical framework that adequately captures the industry's unique challenges and opportunities. One such framework is offered by the elementary principles of space flight.

The launching of a startup company can be compared to the process of launching a rocket. The startup attains success when it achieves enough velocity to escape the earth's gravity. Now, the principles of Physics state that a spacecraft’s ability to achieve escape velocity and reach its destination depends on four important factors:
1. The force of gravity
2. The quantity of fuel and rate of burn
3. The weight and design of the spacecraft
4. Careful alignment and timing between launch and destination sites

Playing the Cleantech Roulette

If you want an insight into the investment thesis of the current Cleantech venture investors, I recommend the following quote from a leading investor:

"There are many such things going on that are radical, implausible - each individually (is) somewhat implausible, on the aggregate (it is) highly plausible that one plan will work. That's the key to the solution."

Here is a commonsense translation. "I know that my investment looks, and is, funny to you. But hold your breath. From this mass of chaos, an intelligent plan will emerge. I cannot tell which investments will make money, but somebody somewhere will be alright. Take my word."

This comes from a thought leader of the industry. Where he goes, others rush in. Not surprisingly, smart people are questioning if the current investment approaches are working. We have already lived through damaging hype cycles in fuel cell and ethanol, and now working through disasters in solar and algae. When do we stop and say? "Enough carnage. Let's rethink what we are doing and explore if there are sensible alternatives to investing in the Cleantech sector."